Customer & Prospect Data. Open Data helps clients implement strategies and deploy platforms to increase the effectiveness of campaigns, improve customer retention, and improve customer loyality.

A company faces three fundamental Customer Relationship Management (CRM) challenges:

1. Exploiting customer data to improve campaign response, customer retention, and cross-selling opportunites.

2. Gaining internal resources and committments to a company's capital so that effective customer centric solutions can be deployed.

3. Quickly and cost-effectively implementing customer centric systems within a company's IT infrastructure.

Open Data. With Open Data's consulting and outsourced data services, a company can:

1. Outsource its customer relationship management data mart.
2. Obtain web-based CRM reports on a daily, weekly, or monthly basis.

3. Improve response rate, decreasing attrition, and maximizing cross selling opportunities.

4. Target capital allocations at activities that improve the value of the customer base.

Open Data's consulting and outsourced data services include:

• Explaining CRM to senior managers.
• Building an internal case for improving CRM.
• Managing a CRM data mart on an outsourced basis.
• Providing web-based CRM reports on a daily, weekly, or monthly basis.
• Integrating off-line and on-line components of CRM.
• Improving CRM through:
  • better collection of customer data
  • better use of customer data through data analytics
  • deploying campaigns with better customer response
  • improving retention
  • improving cross sell